SEO Training in Pune

Search engine optimization is the process of implementing best practices as per search engine guidelines to Rank Higher in search results. In other words, SEO is generating traffic to our site using organic search results. We are offering practical SEO training in Pune with expert trainers. Attend an SEO Demo today.
SEO is one of the most powerful tools for generating online traffic which helps a company in generating new customers. SEO process involves various techniques like website planning, business analysis, keyword research, on page optimization, link building, and reports management. In our SEO Training, we make you master all the concepts and make you capable of doing the live SEO projects.

Iconic is one of the oldest and top SEO training institutes in Pune, offering SEO training in Pune. We offer comprehensive SEO Training with Live Practical’s on Projects. We update our curriculum with the recent updates in the search engines. Each topic of SEO will be discussed in detail with one practical example of the implementation to make sure every student will able to understand the topic easily. Attend a Demo to see our training methodology and faculty experience.

What to expect after the SEO Course?

Start Career in SEO
Get a job as SEO Professional with our placement assistance

Become a Freelancer
Start your Career as SEO Freelancer.

Make Money Online
Earn money online with Google AdSense, Affiliate Marketing and more.

SEO Training Course Syllabus

Digital Marketing and SEO Basics
• What is Digital Marketing?
• Digital marketing channels
• Difference between SEO, SEM, and SMM
• Benefits of SEO
• How does the search engine work?
• Google Search Architecture
• Ranking methodology
• Understanding the SERP and Search Operators
• Search algorithm updates
• Panda, Penguin, Humming Bird update
• Latest search updates and predictions
WordPress CMS with HTML/CSS Basics
• HTML Basics
• CSS Basics
• Why WordPress ?
• WordPress Installation on Server
• Understanding the Dashboard
• Changing the Default Settings
• Installing and customizing themes
• Content management in WP
• Creating categories, pages, and posts
• Adding menu to the site
• Adding widgets to the site
• Installing useful plugins for site features
• SEO specific plugins
Google Search Console
• What is Search Console
• Website verification
• Setting Geo-target location
• Search Analytics
• Advanced Search Query analysis
• External Links Reports
• Internal Links Report
• Crawls stats and Errors
• Sitemaps
• Robots.txt and Links Removal
• HTML Suggestions
• URL Parameters
Keywords Research and Analysis
• What is Keyword Research
• Benefits of Keyword Research
• Business analysis process
• Types of Keywords
• Keyword Research Methodology
• Google Keyword Planner Tool
• Advanced Keyword Planning guide
• Paid Keyword Tools
• Keyword generation ideas
• Competition Analysis
• Competitor Metrics
• Finalizing the Keywords List
• Practical case study
On-page Optimization
• Google website guidelines
• Fundamental On-page Factors
• Domain Name Optimization
• URL Optimisation
• Title Tag Optimization
• Meta Tags Optimization
• Headings & Footer Optimization
• SEO Content Writing
• Anchor Links Optimization
• Image Tag Optimization
• Sitemaps Optimization
• Robot.txt and its importance
• URL Redirecting Techniques
• Canonical Links
• Rich Snippets (Schema)
• One Box Answer Optimization
OffPage Optimization (Link Building)
• Introduction to Offsite Optimization
• Google Link building guidelines
• Important factors of Link Building
• Types of Linking Methods
• Links Analysis Tools
• Directories Submissions
• Local Business Listing
• Classified Posting
• Generating Links from QA sites
• Guest Blogging and commenting
• Press Releases
• Social Media Links
• Document Sharing Links
• More Advanced Techniques
Penguin Recovery Process
• Types of Google Updates
• Symptoms of Google updates
• The process of analysing update
• Panda Recovery
• Penguin Recovery
• Link pruning process
• Disavow Tool
Reports and Management
• Website Position Analysis
• Website Monthly Reports
• Google Analytics Reports
• Search Console Keyword Reports
• Link Building Reports
• Competitor Reports
• Paid Tools for monitoring SEO campaigns
Live SEO Project
• Client requirement analysis
• Keyword Research
• On page implementation
• Link building process
• Reports
Website Monetization (Part 1)
• How AdSense Works
• AdSense Guidelines
• Website ideas for online earning
• Understanding AdSense dashboard
• Different types of payment model (CPC and CPM)
• Types of Ad Formats
• How to choose correct ad formats
• How to select a profitable niche
Website monetization (Part 2)
• Tracking multiple websites with channels
• Blocking competitor ads on our site
• Reporting and Analysis
• Integration of AdSense with YouTube Channel
• Linking AdSense with Analytics
• Other Ad Networks
• Affiliate marketing networks